Linda DeVito works with Across The Way Productions, the production company that hosts FloydFest, and she is the spokeswoman for the festival. I sat down with her on the VIP porch in the beer and wine garden on Sunday afternoon as the festival was wrapping up to reflect on the weekend.
You can find more information about Across The Way Productions here: http://www.across-the-way.com/
-Liana
CT: I just wanted to get the official word from you on the capacity and how quickly you got sold out and if you had heard any complaints about not being able to find a place to camp.
LD: We sold out at 14,000. And that included all our staff, volunteers, vendors. You have to account for people on the ground. Even though our capacity is 14,000, that’s not just ticket buyers. You don’t want to have so many vendors and so many helpers and so many workers that our numbers are kept down.
For the most part, we bring in about 12,000 people. About 14,500 is our capacity.
In terms of complaints about not being able to camp, I personally did not hear any. We were on the ground running and trying to make sure that when people arrived yesterday (Saturday) in particular, they had a place to park. As of Thursday night, we had ascertained that we were sold out of Friday and Saturday tickets. It was obvious that we were unable to really effectively sell any more if we wanted to keep the quality of the festival where it was at.
We truly believe that quality is worth more than quantity. We want to make sure that our festival patrons want to come back. At this point, 67 percent of our attendees are returning customers. Any business that has that kind of success rate will continue to thrive.
One of the things that kept us holding on and not feeling like we were losing hold of the ropes in the stormy waters, was we saw people wanting to come still, and more often than not, those were repeat buyers. So there was a group of people that believed in us from the start. And we knew then, as we saw year three and year four continue to start, we were on our way to something big.
There’ve probably been some growing pains this year. There’s a staff of four of us at Across The Way Productions that will look at this very seriously and we will bring in our area directors to discuss their feelings.
You know, we always want to make sure that everybody that comes will choose to come back. This is our biggest Sunday ever. We’ve had some lines. What we’re seeing at the buses is that people are very organized this year. They’re packing their gear, they’re going to their cars, packing their cars, then coming back for the day. Normally we would have this exodus on Sunday, but something has just been really magical about this weekend.
CT: Is this the first year that’s sold out?
LD: Yeah, this year we were at maximum for Thursday, Friday and Saturday. We’ve never been able to say before that we’re sold out, buy your tickets early. So now we can do that, we can say that in November, don’t wait. Buy them early.
CT: Are you going to look at increasing capacity or widening the area where people can camp?
LD: I don’t know. If we’re to expand in terms of camping you gotta think about cars. And transporting them to the site. And how effectively could we do that.
So logistically, we have some challenges in front of us. But we have always faced each year’s challenges with a committed effort to come up with solutions and provide for our attendees the best possible festival ever.
CT: So you didn’t hear people complaining about, I couldn’t find a spot, VIP camping was full, there was no more handicapped parking spots left? Those were things I heard this weekend.
LD: Those were things I heard this weekend, and those are going to be some things we’re going to have to figure out.
I have a brother with MS and I think this festival would be very hard for my brother to attend if he didn’t know Linda DeVito.
There’s a point where someone with special needs has to assess whether or not they can come to an event like this. We do provide and we try to do our best to help out. We will look at handicapped parking, special needs, VIP camping. If we make more field camping, then VIP could expand.
You know, if I were an attendee and I didn’t work here, I’d come as a VIP. If we have more people coming as VIP then we have to juggle is VIP more important than regular campers.
There’s so many issues we’ll have to seriously consider. We take each and every complaint, criticism, compliment, and we just have to tackle all of the issues and come up with solutions. That’s who we are and that’s what we do.
CT: Just to clarify, you said 14,000 is the capacity. How do you break down people who buy day tickets versus people who camp for the weekend in that?
LD: Honestly very few people buy day tickets. We only made day tickets available in June, and a lot of people got pissed off at that too.
You don’t want to be intrusive when they buy a ticket, but you do wonder how many people stay in hotels or offsite. There’s a myriad of different scenarios that people come to this festival with. So I don’t know what the answer is there. We’ll try to — maybe when they buy their tickets. Our ticketing company allows us to collect extra data. So when somebody buys an RV pass, before they get their ticket, they go to another page — when are you arriving, how large is your RV? So we could do something similar like do you plan on camping?
CT: Could you just talk a little bit about some of the things that went different or better this year than in years past?
LD: This year’s attendees are different. And I’m not sure how to qualify that in terms of this interview.
What we have found is we truly have managed to communicate to a certain segment of festival-goers that this is a festival that truly is a family event. And the debauchery, for lack of a better word, that normally accompanies certain festivals, we didn’t really have that this year. There was a little bit going on last year in Global (Village), but for the most part there’s not been much of that alternative festival behavior like crazy drinking. You have to drink in the beer gardens, we ask for that. And we’ve had compliments about that. People have written to us saying one of the things we like best is that you keep it under control, you’re not looking for wild parties in the woods, and I think everybody respects everybody else here.
In terms of this year’s challenges, there were very few. The parking issue — all of sudden we had — I was playing police, directing people.
We tell this to our interns: If you think what you’re doing is menial, I’ve done every single job here. I’ve done it all and we’re all — we’re not sitting on our laurels.
CT: Just looking into next year and years down the road, how can you predict the festival growing or changing?
LD: I think we’re going to have a more dedicated festival-goer, I think we’re going to be throwing a party for our friends. There have been people here since year one, they don’t want to miss it. There’ll be new folks that come in a join the club, but what we’re having right now is a situation where people feel like they’re family, which is kind of cool.
How cool is that to be able — I keep looking out and going, how is it that I have found something to do in life that brings so much joy to so many people? You look out and everybody’s smiling, everybody’s feeling good, people smile at each other as they walk through the field. I mean, I don’t know how it gets any better, really.
CT: Is there anything else I didn’t ask you about that you think is important for my readers to know about FloydFest?
LD: To readers of the Collegiate Times I think it’s important they understand that this was a dream that young people had not much older than they are now and that our two founders, Chris Hodges and Erica Johnson, they dreamt big. And they followed their dream, and other dreamers like them came together.
And if I have any advice for the readers of the Collegiate Times is dream. Don’t think that something big can’t happen. And by all means make sure during the course of their collegiate career, make it a point to get out here at least once. I myself a few years was the general manager of WUVT, and had this happened while I was in school, I’d have been out here like a magnet. And it’s always been said that with this thing there was never a way that Linda DeVito wasn’t going to be connected to it because of my commitment to music.
But just make sure to come next year or after. Don’t go through four years of college without coming to FloydFest.








